It seems everyone is trying to learn about Gen-Y these days. 

We at Gen-Y Magic are no exception. Trying to understand the way Millennials work, play, study, buy, spend and live is something that will help existing businesses grown and help shape the way future businesses come to fruition. 

Everyone understands that traditional advertising is not the most effective way to target Gen-Y. TV ads get TIVO'd, online banner ads get tunnel vision'd and print is 2nd to online in nearly every study of Gen-Y to date. 

So how do we reach them?

That is one of the questions Bea Fields is trying to answer with her new digital library of all things Gen-Y, Gen-Y Buzz. 

From the About Section on Gen-Y Buzz:

GenYBuzz.com is a digital library created to help business owners develop marketing solutions which are specifically designed to reach the young consumer, specifically those men and women born between 1977-1990 (Generation Y.)

This robust digital library includes training programs, articles, podcasts, videos and classes designed to help you:

• Increase your visibility with consumers who are ages 18-29
  
• Enhance your credibility with younger buyers
  
• Build a network of Generation Y enthusiasts who can become walking billboards for your business
  
• Gain valuable insight into how to reach the 72 million Generation Y consumers
  
• Effectively use Web 2.0 applications to drive traffic to connect with Gen Y, increase word of mouth marketing and drive traffic to your web site
  
• Increase your income by offering our training programs to the public

Bea has been a leader in Gen-Y relationships and business sense and has realeased 2 books of her own, Millennial Leaders and Edge: A Leadership Story. Bea also keeps everyone in the loop on Millennial leaders on her blog of the same name. 

If you have interest in getting to know how this Generation ticks, from the voice of Gen-Y themselves, I strongly encourage you to check out Gen-Y Buzz, it is well worth the investment. 

-The Gen-Y Magic team